Forward Coaching and the
High Performance Leadership OS™

A coaching program that teaches sales and customer success leaders how to build high performing and happy teams by design.

Great leaders are built.

Built by systems, and backed by science.

I’m glad you’re here.

Hi, I’m Adam Griffin.

I’m the founder of Forward Coaching and the High Performance Leadership OS™️ as well as a personal development author and a Certified High Performance Coach, based in the foothills of Colorado.

Through my writing and coaching, I teach others the art and science of creating high performing teams and high performance lives, through practical systems and consistent action.

I’ve been featured on, The Huffington Post, Men’s Journal, Men’s Fitness, Lifehack, and Entrepreneur On Fire to name a few.

Prior to building Forward Coaching, I spent 13 years as a technology sales leader, studied leadership at Stanford’s Graduate School of Business, and was the founder and CEO of Bodeefit, a fitness community and technology company with over 500,000 users worldwide.


Adam is as sincere as any writer I’ve ever had the pleasure of reading. His words, chosen carefully, craft a message that goes beyond simply giving advice, but dive deeper into the psyche of the reader and helps to build a track towards self-reliance.

-Amazon review